How we work

Process

Five phases, the same team from the first call to launch day, and a final invoice that matches the one you approved.

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No surprises

A process you can follow week by week

A process slide is easy to write and easy to drop once the contract is signed. Ours is built around how the work runs week to week, which is why it still holds when a project gets difficult.

You always know which phase you are in, what is due next and who is doing it. Nothing gets passed to a department you have never spoken to: the person who scoped your project is the person building it.

That is the only way we know to keep quality high without stretching the timeline. Fewer handoffs mean fewer places for something to go wrong unnoticed.

5 Phases, no skipping ahead
100% In-house, no subcontracting
6-10wk Typical timeline
The five phases
01

Discovery

We do not open a design file until we understand the business behind the brief: your customers, your competitors, and the real goal hiding behind "we need a new website."

02

Strategy

Sitemap, content priorities and success metrics, agreed and written down before a single visual decision gets made. Every choice after this point traces back to something recorded here.

03

Design

You see a real direction early, applied to your own pages and your own words instead of a moodboard. Every concept is argued against the strategy you signed off in phase two, so approvals rest on evidence rather than taste.

04

Build

Clean, documented, maintainable code — built by the same people who designed it, so nothing gets lost in translation between the file and the browser.

05

Launch & Support

Going live starts the relationship rather than ending it. Every project ships with a support window, a handover session and a direct line to the people who built it.

A stage scene from a KUTASSY presentation
Same hand, start to finish

A process is only as good as the people running it.

We do not run sales with one team and delivery with another. Whoever you talk to in week one is still in the room in week six, and the structure exists to make that possible.

If something needs to change mid-project, you are not waiting on a status update from someone relaying information secondhand. You are talking to the person who can make the call.

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Common questions

The questions every client asks before kickoff

A process only earns trust once it survives the messy parts: changed minds, shifting deadlines, feedback that arrives later than planned. Here is how ours handles them.

What if you don't love the first concept?

Iteration

Then we have not finished the job. We go back to the decision the concept grew out of, usually something agreed in phase two, and work forward from there. That keeps the conversation on which choice was wrong instead of who likes what. A first concept you dislike still tells us something useful, and it costs a week rather than a rebuild.

What if the scope shifts mid-project?

Flexibility

Scope changes are normal; silent ones are not. When something new comes up we re-scope it and tell you what it costs in time and money before any work starts on it. You approve it or you don't. That's why a project never quietly turns into a different one, and why the final invoice matches the one you were expecting.

What if you need changes after launch?

Support

Small things are covered inside the support window: copy edits, a form that stops sending, a browser that starts rendering something oddly. Anything larger gets quoted like any other work, and you decide whether it is worth doing. Either way you are talking to the people who built the site, so nobody has to read your file for the first time before they can help.

What if your team can't keep up with feedback rounds?

Pace

It happens on almost every project, and it's rarely anyone's fault — your work doesn't stop because ours started. We tell you what's waiting on you and what it pushes back, so a slipped week is a decision you made rather than a surprise you find at the end. What we won't do is keep building on an assumption just to keep the calendar moving.

What if something breaks on a Saturday?

Reliability

You reach the people who built it, directly. Whoever picks up already knows the system, so nothing waits on a handover before anyone can start looking. We would rather tell you honestly when we can be there than promise a response time we cannot hold at 2am.

What if you don't know what you need yet?

Discovery

Most projects start there. Discovery is a week of questions: what your buyers compare you against, where enquiries fall over today, and what a good month looks like in numbers. You get a written brief at the end of it. Plenty of projects look different by then, and changing shape in week one is far cheaper than changing it in week six.

Iteration 01 / 06
Let's work together

A clear process is the cheapest insurance a project can have.

Let's start with discovery.

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